A dinosaur mentality on steroids
Tim O’Keefe, over at the Real Estate Marketing Blog, is either serious or is caricaturing a dinosaur mentality on steroids, in this post recommending that real estate agents give away no information to people who don’t give up their name and contact info – i.e. turn themselves into a lead .
At the end of the day, a forced opt-in is about control.
Control over your business, your website and your future. The money is in your list of prospects that come from your blog, your website and IDX VOW websites.
Control is from you communicating your message to an opt in list. It comes from knowing the point of your real estate blog, or your realty website. In my opinion that is to gather names. Lots and lots of names. So that can talk with those names on your terms.
We’re afraid that he’s serious.
What real estate agents need to recognize is that control freaks are perceived by consumers as just that – freaks. No one wants to do business with a freak.






Comments
6/25/06
Tim said:
You are correct that I am serious.
It is our opinion at Spider Juice Technologies that a website does not create a relationship. Nor does a blog. Not more so than handing out a brochure or business card.It can create a conversation. As perhaps my comment comment here on your blog might do.
However, the relationship will not occur until we actually talk and see if somehow we might work together.
Well, beyond this "dialogue" how will that happen?
Money will not transfer. So I ask you. What is consumed except valuable time reading text on a ap age.
In fact, the web viewer is technically not a consumer at all until they buy a house, or sell a house. No more than we are when we passively flip thru the 500 cable channels at night.
I wonder, how a Realtor sells a house by showing web pages to anyone. A Realtor is supposed to be a salesperson/marketer.
Control is tantamount to successful selling. And it is a religion in direct response marketing.
Otherwise their website is nothing but a classified ads showpiece. But then, they should start competing as such.
Noone wants to do business with a freak. But they also do want to do business with someone who knows how to run a business, and values their time and resources to only make time for those that are serious to give up a little information.
As I look thru the power broker lists and I see lots of "freaks" selling 100's of sides a year. While the average "non-freak" sells on average less than 6 sides a year (NAR). That ole 80/20 rule again.
7/2/06
Joe Zekas said:
I've bought and sold as much real estate over the years as the successful agents you talk about.
No agent who ever tried to control me ever made a nickel out of his or her efforts.
Good luck with your approach. You've got lemons, so sell lemonade. Not everyone will take to the somewhat bitter taste of it.
7/16/06
Tim said:
Joe-
You are not the typical buyer are you?
If I was to guess you never pay full boat and you expect certain gratuities the average Joe lunchbucket does not get.
So please put this in the context of the average and not the "un-average" like yourself.
Tim
Real Estate Marketing Blog said (trackback):
Now I am a Dinasore…
Well, I have been called Fred Flintstone, and now a dinosaur mentality on steroids. Seems Joe Zekas over at postingforleads.com has me figured as a modern day Buddy Holly trying to sing Nirvana. It seems that the internet is too…
7/18/06
Koeing & Strey Chicago said:
Tim is 100% correct. I run a business, not a charity. I don't give away my product for free. Doing so cheapens that data and the services agents provide.
Why buy the cow if the milk is free?
Good luck with your business model. You'll need it.
7/22/06
John Vanhara said:
The dinousaur attitude is dangerous. That's why the real estate business is so screwed up and customers have such a low opinion about agents. Can you imagine if every business had similar attitude? Online stores not showing prices of products wanting to build relationship first by taking personal information from customers (and later calling them and trying to force them to buy). This is so wrong and I cannot even believe some agents will even go for something like this, but it is happening.
7/31/06
Laura said:
It's Web 2.0, my friends. Evolve, or go extinct.
As the web evolves, the home buying / selling public is getting wise to predatory online practices. The "average" buyer/seller is becoming increasingly info savvy. That's why sites like Zillow are thriving, and others are faltering.
Dinosaurs count on the fact that the world isn't going to change, that people won't get wise to their tactics. These predators and their prey belong together, I suppose…after all, I still get spam telling me that I've won the lottery….because the spammer knows that all he needs is ONE person to respond to make his day.
…but at the higher end of the food chain, you have serious buyers/sellers who want to work with legitimate professionals that respect their intelligence.
I'd druther work with agents who respect my time and intelligence, thank you very much.