Wake up agents, the Internet is here
I was just looking at a new construction new listing priced at $999,999.
The agent clearly was unaware that buyers in the $1M and over price range won't see the listing when doing a search based on price.
This sort of cutesy pricing makes sense for the blue-light specials at KMart, but it's terribly stupid in real estate. Round it up to a million bucks and you reach everyone searching from $750 to $1M and everyone searching from $1M and up.
See more in Worst practices, Best practices.
Comments
8/14/06
Jason said:
Interesting observation. That's probably one reason that GoogleBase uses non-standard, calculated, price ranges. So instead of a standard $750K-$1M, you might get $800K-$1.2M. We'll probably see other sites experimenting with "creative" price ranges to deal with pricing issues as you mentioned.